Giving website creative feedback is an essential step in the website production industry. This is a way for managers to guide their visual and graphic designers to create websites and pages that fit the client’s requests and demands. Creative website feedback can also improve the members’ productivity, efficiency, and morale. All leading to faster completion of projects and a boost in income for the company.
There are many benefits of giving a website creative feedback. However, it is not as easy as it seems. Feedback can have positive and negative effects. It will depend on how you create and give your website design feedback.
We all know the importance of proper communication in a team and company. It can lead to reaching deadlines or going overdue. This also includes communicating website creative feedback and edits successfully.
To help you create good constructive website creative feedback, we listed the do’s and don’ts you must consider.
Do’s of Giving Website Creative Feedback
Giving effective and good website creative feedback is not an easy task. It takes a lot of practice and knowledge, sometimes a website feedback tool. But don’t be discouraged, with patience, practice, and these do’s, you will be able to give effective website design feedback in no time!
Familiarize With Design Vocabulary
If you’re not a graphic or visual designer, there are many terminologies you should familiarize yourself with. The design lingos are the main hindrance to giving effective feedback. By learning a few basic ones, conveying your idea and concept will become easier. Also, for the website designers, your website design review will be understandable. As a result, you’ll get the outcome you require and finish the project quicker.
Be Clear And Direct
Go straight to the point. Don’t waste your and your team’s time by going in circles.
When creating your website creative feedback, explain what the clients require, how it should be, and when the deadline is. It also helps if you have an annotation tool to point out the changes that need to be done.
Focus on the solution and not the problem.
Be Professional Yet Respectful
Design review can have a negative or positive effect. In a team where everyone should work together, it will benefit the whole team and project if your website creative feedback has a positive effect on your members. It will motivate your team while getting the changes you require.
Don’t be arrogant when giving feedback. Remain professional yet kind and respectful.
Trust Your Judgment
Don’t second guess yourself. If you don’t trust yourself and your judgment, how can your team trust you?
Your intuition and website creative feedback come from years of experience and from the client’s requirements. In the website production industry, all the designs and features should fit your client’s needs. And as a manager or team leader, you must find a way to deliver this, in a timely manner.
Don’t waste your time second-guessing yourself. Focus on what matters and the changes that need to be done.
Don’ts of Giving Website Creative Feedback
To ensure your team can implement your website feedback, proper communication and constructive review are required. Here are three things you should definitely don’t do when creating an understandable website creative feedback.
Afraid To Ask Questions
All visual and creative designers have their own thought processes and style. If you’re afraid to ask questions and familiarize yourself with their methods and process, you will face a lot of difficulties, not just in getting the changes you need but also building a strong working relationship with your team. Both of these are essential in finishing the project and reaching deadlines.
Sandwich Technique
The sandwich technique is masking the negative with a few positives to decrease the blow. It might sound nice and make you look kind but it won’t probably give you the results and changes you require.
When you use the sandwich technique, you distract the member from the essential and important points. Also, your website creative feedback might come off as insincere.
We understand that you don’t want to hurt your team’s feelings but you must be professional. That being said, you can give positive feedback, just don’t use them as a distraction.
Changing Content Post-Design
For website designers and developers, when you mark the project as final, it’s like you’re asking for a lot of reviews, revisions, and changes. The request for edits will pile up.
As the manager or team leader, it’s your job, along with your team, to check whether the project is really in its “final” stage. It’s understandable to miss a few marks or encounter a few problems along the website production process. But discovering them in its “final” stage will require the whole team to rework their designs and ideas. This will greatly push back your timeline.
To prevent this from happening, always confirm and check in with your client, stakeholders, and bosses during the website production process. You will keep them updated with the progress of the project while clarifying or getting points that need changing. When everything is finalized, pass it to the designers and be clear with your instructions.
Takeaway
The key to giving effective constructive website design feedback is finding the balance. Add photos or screenshots, include specific information and details, set a deadline, and assign to a team member or designer. Be clear, concise, and professional when creating the feedback.
Remember, website design production is a collaborative process. Don’t be afraid to ask questions when necessary. Sometimes, a simple question can give the solution your team needs.
